Jeonju Office

(54999) 2F, Jeonju Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea

T. + (0)63 288 5433 F. +82 (0)63 288 5411

Seoul Office

(04031) 4F, 16, Yanghwa-ro 15-gil, Mapo-gu, Seoul, Republic of Korea

T. +82 (0)2 2285 0562 F. +82 (0)2 2285 0560

Jeonju Cine Complex

(54999) 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea

T. +82 (0)63 231 3377

COPYRIGHT © JEONJU International Film Festival ALL RIGHTS RESERVED

로고

23rd JEONJU IFF Finalizes its 10-day Journey
2022-05-09 19:00:00Hits 767

The 23rd JEONJU IFF Finalizes its 10-day Journey, with Juxtaposition of Safety and Festive Mood

- The JEONJU IFF attracted about 50,000 audiences, which is three times more than last year.
- 217 films from 57 countries were showcased at 472 screenings, the biggest event since the pandemic.
- This year’s three special sections allowed time to retrospect the past, present, and future of Korean cinema.


The 23rd JEONJU International Film Festival (JEONJU IFF, Festival Director LEE Joondong) wrapped up a 10-day festival on May 7, 2022.

Opening on Thursday, April 28, a total of 217 films—123 international and 94 Korean films—from 57 countries were shown during the 23rd edition. While the festival launched its own quarantine advisory team to make a safe event, it presented a lot of pleasure to the audience in various programs including in-person Q&A sessions, rich cinematic classes, VR special screenings, as well as “Have A Nice Day X JEONJU IFF,” the first collaboration with the music festival.

Prior to the Closing Ceremony, the press conference on final accounts was held at the JEONJU Digital Independent Cinema. Festival Director Lee Joondong said, “Our biggest goal of this year was to recover the festive vibe completely. In order to host the full-scale physical festival with a pre-pandemic size, we were preparing in-person events. Thanks to that, it was possible to hold the festival for the endemic era by providing the available seat range according to the quarantine guidelines. During the festival, we could open all seats without social distancing. And fortunately, I think many audiences enjoyed the festival. I appreciate all visitors and audiences.”

The number of moviegoers visiting the JEONJU IFF this year was estimated at 47,171 as of Friday, May 6, a day before the Closing Ceremony. 244 screenings out of a total of 472 screenings were sold out, recording 51.7% in ticket sales. After including numbers of viewers at special screenings and performances, this year’s attendance reached more than 50,000 for the 2022 ten-day festival.

Many benefits were made for Jeonju citizens. This year, the JEONJU IFF also operated the exclusive box office in advance for Jeonju citizens. There were special screenings for them at The 23rd JEONJU International Film Festival (JEONJU IFF, Festival Director LEE Joondong) wrapped up a 10-day festival on May 7, 2022.

Opening on Thursday, April 28, a total of 217 films—123 international and 94 Korean films—from 57 countries were shown during the 23rd edition. While the festival launched its own quarantine advisory team to make a safe event, it presented a lot of pleasure to the audience in various programs including in-person Q&A sessions, rich cinematic classes, VR special screenings, as well as “Have A Nice Day X JEONJU IFF,” the first collaboration with the music festival.

Prior to the Closing Ceremony, the press conference on final accounts was held at the JEONJU Digital Independent Cinema. Festival Director Lee Joondong said, “Our biggest goal of this year was to recover the festive vibe completely. In order to host the full-scale physical festival with a pre-pandemic size, we were preparing in-person events. Thanks to that, it was possible to hold the festival for the endemic era by providing the available seat range according to the quarantine guidelines. During the festival, we could open all seats without social distancing. And fortunately, I think many audiences enjoyed the festival. I appreciate all visitors and audiences.”

The number of moviegoers visiting the JEONJU IFF this year was estimated at 47,171 as of Friday, May 6, a day before the Closing Ceremony. 244 screenings out of a total of 472 screenings were sold out, recording 51.7% in ticket sales. After including numbers of viewers at special screenings and performances, this year’s attendance reached more than 50,000 for the 2022 ten-day festival.

Many benefits were made for Jeonju citizens. This year, the JEONJU IFF also operated the exclusive box office in advance for Jeonju citizens. There were special screenings for them at The 23rd JEONJU International Film Festival (JEONJU IFF, Festival Director LEE Joondong) wrapped up a 10-day festival on May 7, 2022.

Opening on Thursday, April 28, a total of 217 films—123 international and 94 Korean films—from 57 countries were shown during the 23rd edition. While the festival launched its own quarantine advisory team to make a safe event, it presented a lot of pleasure to the audience in various programs including in-person Q&A sessions, rich cinematic classes, VR special screenings, as well as “Have A Nice Day X JEONJU IFF,” the first collaboration with the music festival.

Prior to the Closing Ceremony, the press conference on final accounts was held at the JEONJU Digital Independent Cinema. Festival Director Lee Joondong said, “Our biggest goal of this year was to recover the festive vibe completely. In order to host the full-scale physical festival with a pre-pandemic size, we were preparing in-person events. Thanks to that, it was possible to hold the festival for the endemic era by providing the available seat range according to the quarantine guidelines. During the festival, we could open all seats without social distancing. And fortunately, I think many audiences enjoyed the festival. I appreciate all visitors and audiences.”

The number of moviegoers visiting the JEONJU IFF this year was estimated at 47,171 as of Friday, May 6, a day before the Closing Ceremony. 244 screenings out of a total of 472 screenings were sold out, recording 51.7% in ticket sales. After including numbers of viewers at special screenings and performances, this year’s attendance reached more than 50,000 for the 2022 ten-day festival.

Many benefits were made for Jeonju citizens. This year, the JEONJU IFF also operated the exclusive box office in advance for Jeonju citizens. There were special screenings for them at Jeonju Cinema Town. So Jeonju residents were able to watch films like Little Forest (2018), NOT OUT (2021), and My Beautiful Girl, Mari (2001) without ticketing.

This year, the JEONJU IFF had more familiar events for the citizens; Talk in Spring which had talking sessions with directors and actors at the Talking Stage in JEONJU Lounge; Street & Outdoor Screenings which featured JEONJU IFF selection at well-known local places; Busking in JEONJU which had music performances in and around the street. Among them, Street Screenings ran 11 screenings with a total of 260 seats and had 225 moviegoers while Outdoor Screenings is estimated to have over 700 audiences.

In addition, the 23rd edition hosted colorful performances and programs with active collaboration with external organizations; “Narae Korea Opening Concert of The 23rd JEONJU IFF” on the eve of the festival; music festival “Have A Nice Day & JEONJU IFF”; “Cinema Talk with Save the Children” celebrating the 100th anniversary of Children’s Day. Especially, “Have A Nice Day X JEONJU IFF” attracted approximately 1,800 audiences on May 5, the first day of the performance, and more than 1,100 audiences on May 6.

As the JEONJU IFF has presented special sections every year, it launched meaningful sections this year, too. First, “Legacy of Chungmuro, Taehung Pictures” retrospected the films of Taehung Pictures which made a new trend in the Korean film industry. In addition, “LEE Chang-dong: The Truth of the Invisible” featured films including a French documentary on him, Lee Chang-dong, the art of irony, and Lee’s latest short, Heartbeat. Especially, Heartbeat, his first short film for four years, was unveiled for the first time in the world. Also, there was a mini special section, “Hommage: SHIN Su-won and Korean Women Directors” focused on director Shin’s latest film, Hommage. These special sections allowed time to think about the past, present, and future of Korean cinema.

The JEONJU IFF’s annual film poster exhibition, 100 Films 100 Posters has been its 8th edition this year. It has been established as one of the representative events of the festival. This year, 101 films were selected from the 23rd festival selection and 100 graphic designers participated to create each film’s poster. Their creative works were exhibited at the Factory of Contemporary Arts in Palbok. This collaboration project between films and designers was loved a lot by the audiences this year. The festival invited the designers and art directors who participated in this year’s project in a talking program.

The major industrial program of JEONJU IFF, the 14th JEONJU Project was held from Sunday, May 1 to Tuesday, May 3, and was praised for its firm establishment as a networking platform for cinema. JEONJU Project selected a total of 25 projects and offered mentoring and development support. Industry badge requesters for business networking programs increased by 43% in comparison with last year. The number of attendees at the business meetings was 243 and that of participating films was 34, both of which were more than the previous year.

With the title of “The Content Era: Films To Meet XR,” the JEONJU Conference 2022 was co-hosted by JEONJU IFF and Jeonju Information and Culture Industry Promotion Agency (JICA). Film professionals in various fields participated in seven sections and talked about cinematic topics, including the grafting possibility of VR/XR and the traditional film industry. A total of 174 attendees visited the in-person conferences while 1,508 viewers watched the live streaming on YouTube at the same time. A total of 24 sessions of VR special screenings—Tearless and Bloodless by Gina Kim—were held and 23 sessions were sold out among them.

The next notable part of the festival is quarantine. The JEONJU IFF put in a great deal of effort based on the experience of the past two years. The festival launched the quarantine advisory team including a respirologist and established a safety manual on case-by-case basis at regular meetings. Accordingly, the festival could have flexible and quick responses according to quarantine guidelines which have changed every two weeks. So they could apply different guidelines depending on each venue’s and program’s features. During the festival, they opened the central operation center which allowed quick responses to the COVID-19 issues.

Meanwhile, this year’s JEONJU IFF expands its festive realm into the metaverse. Movie fans around the world are able to enjoy five winning films from the last year’s Korean Competition for Shorts on ZEPETO’s CGV World Map for seven days from Friday, May 6 to Thursday, May 12. The CGV World Map is an official theater in the global metaverse platform “ZEPETO” and was built as a global open map accessible to not only Korean but also international audiences. Cineasts in the world can watch the JEONJU IFF award-winning films until Thursday, May 12, 2022.

Jeonju Office

(54999) 2F, Jeonju Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea

T. +82 (0)63 288 5433 F. +82 (0)63 288 5411

Seoul Office

(04031) 4F, 16, Yanghwa-ro 15-gil, Mapo-gu, Seoul, Republic of Korea

T. +82 (0)2 2285 0562 F. +82 (0)2 2285 0560

JEONJU Cine Complex

(54999) Jeonju Cine Complex, 22, Jeonjugaeksa 3-gil, Wansan-gu, Jeonju-si, Jeollabuk-do, Republic of Korea

T. +82 (0)63 231 3377