Middle Earth Lab

Laying a new foundation for the Korean film market.

"JEONJU Project Market" and Luz Y Sonidos, Inc. establish ‘Middle Earth Lab’, a project development laboratory to discover and support creative Korean films. "Middle Earth Lab" aims to advance and launch a new layer in the Korean film industry.

"Middle Earth Lab" has two major purposes. Since the Korean film industry is polarized according to its capital scale, "Middle Earth Lab" contributes to the development of mid-budget films which acts as a mediator in the film industry in Korea. "Middle Earth Lab" will enhance new possibilities and competitiveness of the Korean films.

"Middle Earth Lab" offers a vital platform for talented directors, writers, actors and numerous creators to produce quality projects which make a bigger leap forward to the Korean film industry. "Middle Earth Lab" will support creators to demonstrate their talents and abilities in various creative activities.

Projects developed in "Middle Earth Lab" will be introduced to film industry professionals at "JEONJU Project Market" and completed films will be screened at Jeonju International Film Festival. "Middle Earth Lab" will continue to work with quality projects and talented creators to provide unwavering support and make great efforts for the development of the Korean film industry.